Flash! Ah-ha!

Client: Flash

Agency: Saatchi & Saatchi

The Ask: Update the Flash brand identity to be capable of encompassing a whole variety of different products.

What We Did: Creatively directed the account, creating and overseeing the production of a series of TV spots, all proudly anchored in the Flash world, but successfully selling very different products.

Results: Flash is now one of the most-recalled P&G brands while Spray Wipe Done has become the best-selling P&G Spray within 2 months of launch, generating “phenomenal” levels of organic social media interest.