GILLETTE LABS

EFFORTLESS FLOW

Client: Gillette

Agency: Saatchi & Saatchi

The Brief: Create a campaign for Gillette’s biggest-ever product launch.

What We Did: Created a disruptive TV and OOH campaign, reinventing the old Gilette art direction. The campaign used Raheem Sterling as a brand ambassador to show that getting ready in the morning can be effortless if you have the right tools.

Because the campaign was successful in the UK, Gillette brought it to Europe and remade it with German footballer Joshua Kimmich.

Results: Gillette’s most successful UK razor launch ever.