TAMPAX

CONFESSIONS

Agency: Saatchi & Saatchi

The Brief: Create a social campaign to help 18–24-year-olds girls make more informed decisions when it comes to tampon use.

What We Did: Partnered with TV celebrity Scarlett Moffatt and the England Lionesses to create a social campaign that tackles tampon anxieties head-on.

Results: Won a Campaign Media Award and and increased tampon consideration in our target group by 5%, trials by 30% and sales by 9%, with 70% of women saying they felt much more positive about Tampax after seeing our campaign.