Client: IKEA

Brief: Celebrate our first 25 years in the UK with an integrated campaign.

What We Did: We marked IKEA's birthday by reappropriating a number of iconic - but often overlooked - elements of the store for our press campaign. We also commissioned giant inflatable candles to transform the Warrington store into a massive ambient cake.

Results: Attendance at the Big Two Five in-store events greatly exceeded the targets set.

Agency: Mother